Why now?

During 2020 the pandemic has caused a seismic shift in working behaviours and the iCON Pod has consequently pivoted its 2021 business plan to focus on supporting the new wave of 3 million additional home office workers.

National productivity and quality of life for millions can be improved if UK home workers meet the challenge to promote and deliver high quality private secure working space at home.

Marketing Vitality

The pandemic has resulted in high demand for affordable secure high-quality home office working space. Independent employer surveys show over 40% service staff now home working 3 to 4 days per week.  30% are working at home full time, up from 12% in 2019. Surveys show this change will be permanent due to:

Employers are reducing their office rental costs – City of London full time desk cost saving is £40K per person pa. Employers who are not as flexible are now losing good staff. Masks in shared offices are mandatory; all day mask wear is highly uncomfortable and less effective than home zooms with no masks. 

Home video tech is cheap, secure, reliable and liked by teams.  Staff with usable home space are more productive due to safety as pandemic growth is inevitable, with higher risk for commuters and office sharers; No commute time means more time at work; No commute cost means less stress with more work life balance.